The Aloe Vera Company
As we celebrate 40 years in business and look forward to what the next 40 years and beyond will hold, we’ve been giving a lot of thought to exactly who we are as a company and even more importantly, who we want to be.
Many of you go through this with your own business. Building your personal brand becomes a significant exercise in defining who YOU are going to be and what unique offering you will bring to your Forever business.
I will challenge you, just as I’ve challenged our team at the office, to really take some time to think about this. Who are you? What does your business offer that makes it unique? What is your personal brand? The answer to these questions isn’t necessarily easy. But what will come out of this exercise is a clearer sense of purpose and direction. You may even find a personal mantra or mission statement. At a minimum, I feel confident that you, like us, will find some focus.
So, who are we? We are a product company, an opportunity company, a hope company. Each of these things represents a vital part of our business but doesn’t really say WHO we are. We had to think deeper. What is the bit of magic that makes Forever different from other businesses? What is the one things that we do better? The one area that defines us and no one else can come anywhere close?
We are The Aloe Vera Company.
We are the largest grower, manufacturer and distributor of aloe and aloe products in the world. Our plant to product process, as its come be known, allows us to control the quality and the cost of our aloe through every step of the process, ensuring that only the best of nature reaches your door to help you and your family look and feel better. We take that very seriously.
So seriously that we’ve undertaken significant investment over the last couple of years to upgrade our plantations and manufacturing facilities to make way for our newest innovation – preservative free Aloe Vera Gel®, Aloe Berry Nectar® and Aloe Peaches®. With an unprecedented amount of aloe in each of these amazing products, we are putting our money where our mouth is. Because we believe it’s not enough to identify your brand, you have to live it.
Without giving too much away, there’s so much excitement to come as we celebrate our 40th year and plan for the future. You’re going to love what’s coming this year and you’ll proudly tell everyone that you are part of The Aloe Vera Company.