The Power of Belief

Among the strongest and most influential ancient cities in Mesopotamia, one stood as the sturdiest and most protected. Deep in the worst days of battle, a man stood guard at its gates, listening to the crashing and commotion of the war raging outside. His job was to guard the gates in case an attack broke through the famously sturdy walls, though he and the entire army were confident this would never happen. So, he gave himself the task of ensuring that the people of the city were kept comfortable and confident within the walls. 

As the war raged on, the walls shook and rattled, and sweat dripped from the man’s forehead. Days and nights of war passed that seemed unwavering. Although he would never admit it, there were moments when he wasn’t sure those walls could hold. However, he continued to stand proud and tall to show that there was nothing to fear.

The war lasted weeks, but the steep, towering walls never gave way. The city once again was protected by resilience, strength and belief. Built with deep foundations, the walls stood firm against attacks time after time.

Just like the walls built around the ancient city, you put time, effort and care into training, planning and developing your business. Passion and hard work lies within every building block. As the guard at the wall did, you must have an unwavering belief in your business’s strength, that it will not only withstand the test of time, but also the challenges that come along. When troubling times arise, as they do, you must stand firm and believe in the strength of what you’ve built.

Time and time again, you will be faced with challenges that may question your tenacity. Even after four decades in business, Forever still faces challenges. But, the difference between our company and one that doesn’t have 40 years of history is that ours is fortified with belief. This belief makes all of us stronger. With 40 years in business, we have a proven history of helping millions around the world look better and feel better, thanks to our amazing products and generous business opportunity.  We have dedicated leaders, staff and an extended Forever family around the world to support you and strengthen your resolve. 

We are all the guard at that gate. We stand tall and proud when people question our business or ask why we do the things we do. We have faith in the power of the products, in the abilities of the opportunity and the lives they can change. 

Remember, as you face the hard times, that you’ve worked too hard to allow defeat before it’s even entered the door. True faith has power. Keep believing in yourself and in what you do and your business too will stand the test of time.

Forever Yours,

Rex Maughan